High Wycombe, 30 November 2017 – Building on its commitment to innovation and future thinking, Hyundai Motor UK launches an SUV interior design competition ‘Innovators of the Future’. Aimed at UK design students, the competition asks students to harness their design genius and create a future Sports Utility Vehicle interior.
It is predicted that in 50 years’ time all SUVs will be driverless – which means that current interior designs will be obsolete. Removing the necessity for forward facing seats, steering wheels and windows, SUVs may become an extension of our homes or offices. The competition, Innovators of the Future, asks the question, what will these interiors of the future look like?
The winner of Innovators of the Future and a friend will be sent on an exclusive 5-day trip to Seoul, South Korea with £1,000 spending money. The trip is complete with a tour of the factory where Hyundai’s designs come to life. The winner and runners up will also have their submissions showcased on the Hyundai website, which receives millions of visits annually.
Hyundai has assembled a judging team of influential experts from the world of motoring, technology and design to make the final call: Geraldine Tan, Editor of Little Big Bell, a London based, award winning interiors and lifestyle blog, Seetal Solanki, Founder and Director of Ma-tt-er, a materials research design studio and James Taylor, Deputy Features Editor at Car Magazine. They’ll be looking for innovation, future-proofing, design and sustainability.
Tony Whitehorn Hyundai Motor UK’s President and CEO comments: “We are proud to offer this once in a lifetime opportunity to design students in the UK. The industry continues to change rapidly spurred on by new technologies – the cars of today will be nothing like the cars of the future, so I am excited to see how these talented students will interpret the brief. Good luck to everyone who enters the competition!”
Entries can be made online at http://www.hyundai.co.uk/suv-4x4 until Sunday 4th February 2018.
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centres worldwide and in 2015 sold 4.96 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localised models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.
About Hyundai Motor UK
Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top 10 car manufacturers in the UK and last year sold a record 92,510 vehicles. Hyundai Motor UK employs more than 3,000 people through its UK operations and dealer network. Hyundai offers a full range of vehicles from the award-winning New Generation i10 city car through to the capable Santa Fe SUV and iLoad LCV. All passenger cars come with Hyundai’s industry-leading 5 Year Unlimited Mileage Warranty package. Further information about Hyundai and its products is available at www.hyundai.co.uk.
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