HYUNDAI MEDIA CENTRE

THE ALL-NEW HYUNDAI KONA: SLEEK, SHARP AND PROGRESSIVE

Apr 28, 2017

  • The All-New KONA features a progressive appearance that inherits Hyundai’s new design identity
  • The Cascading Grille and the twin headlamp design create a unique character
  • An important milestone in Hyundai Motor’s journey to becoming the leading Asian automotive brand in Europe by 2021 

April 28, 2017 – Hyundai Motor is unveiling further details of the All-New KONA ahead of its world premiere in the coming months. It features a progressive character combined with Hyundai’s new design identity which represents a unique proposition in the sub-compact SUV segment.

 The All-New KONA’s front is expressive and powerful, adopting Hyundai Motor’s new family identity, the Cascading Grille. The new twin headlamps enhance the visual impact, with the LED Daytime Running Lights positioned on top of the LED headlights. The separated lights at the front deliver a confident, progressive appearance with sleek and sharp shapes. The bold front and rear are emphasised by the car’s wide stance and its voluminous, aggressive body styling. 

The All-New KONA offers customers a true SUV experience. Its elevated seating position ensures better visibility for drivers and increases driving comfort, while the optional four-wheel drive enhances the ride and handling characteristics. 

The launch of the KONA represents the next step for Hyundai Motor Europe on its way to becoming the leading Asian automotive brand in Europe by 2021 with the launch of 30 new models and derivatives. With more than 1.4 million sales since the introduction of the first-generation Santa Fe in 2001, Hyundai Motor has established its credibility in the SUV segment and with the KONA the company is adding a fourth true SUV to its range in Europe. 

Further information about the All-New Hyundai KONA will be released in the near future, with the official unveiling scheduled for summer 2017. 

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About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centres worldwide and in 2015 sold 4.96 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localised models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type. 

About Hyundai Motor UK

Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top 10 car manufacturers in the UK and last year sold a record 92,510 vehicles. Hyundai Motor UK employs more than 3,000 people through its UK operations and dealer network. Hyundai offers a full range of vehicles from the award-winning New Generation i10 city car through to the capable Santa Fe SUV and iLoad LCV. All passenger cars come with Hyundai’s industry-leading 5 Year Unlimited Mileage Warranty package. Further information about Hyundai and its products is available at www.hyundai.co.uk

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For more information, please contact:

Natasha Waddington
Head of PR
01494 428646
07771 975692
[email protected]

Laura King
Senior Manager, Brand PR
01494 428685
07817 264224
[email protected]

Robin Hayles
Product PR Manager
01494 428655
07836 579628
[email protected]

Yasmin Fletcher
Press Officer
01494 428721
07860 188073
[email protected]

Sarah Saunders
PR Executive
01494 428617
07812 086167
[email protected]

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