HYUNDAI MEDIA CENTRE

HYUNDAI MOTOR UK HAS JOINED THE REBELLION AGAINST CANCER BY BECOMING AN OFFICIAL PARTNER OF STAND UP TO CANCER 2017

Apr 10, 2017

  • Hyundai Motor UK is delighted to announce that it has joined forces with Cancer Research UK to become an Official Partner of Stand Up To Cancer
  • Hyundai UK and Stand Up To Cancer will launch a fundraising world-first involving an IONIQ Electric vehicle, details to be revealed in the coming weeks 
  • On a mission to raise vital funds for research to beat cancer, Hyundai will also be launching a range of events and activities - involving the brand’s customers, dealers, head office staff and the general public

High Wycombe, 10th April 2017 – Hyundai Motor UK is proud to announce that it has joined forces with Stand Up To Cancer, by becoming an Official Partner, and will be helping to raise vital funds for a disease that one in two people will be diagnosed with over the course of their lifetime. 

Hyundai UK is calling for people from across the country - including its employees, customers and the general public - to unite, stand up and join the rebellion against cancer by helping to raise funds for life-saving research. With 980 cases of cancer diagnosed every day in the UK, which is one every two minutes, it’s a disease that affects a huge number of people. But through funding, scientists can continue to make breakthroughs and increase cancer survival rates.

To raise some of this critical money, Stand Up To Cancer and Hyundai are working together on a world-first fundraising project which will involve a very unique IONIQ Electric. Using the latest technology, this one-of-a-kind car will give people a new and engaging way to donate to Stand Up To Cancer. The bespoke IONIQ will appear at a variety of high-profile events and at Hyundai dealerships between May and November 2017. Further details about this car will be revealed in the coming weeks.

As well as the innovative IONIQ, Hyundai UK’s employees will take part in a series of fundraising challenges which will involve staff having to make best use of their entrepreneurial skills and creativity.

Throughout the partnership, Hyundai UK will also help to raise awareness of Stand Up To Cancer by spreading the word and encouraging conversation through its social media and online channels, as well as through its customer communications.

Tony Whitehorn, President and CEO of Hyundai UK said: “Playing a role in helping to beat cancer is incredibly important to everyone at Hyundai. We are extremely proud to be supporting Cancer Research UK through our partnership with Stand Up To Cancer, a charity with which we share the same spirit of innovation.

“One in two of us will be diagnosed with cancer in our lifetime but the crucial thing is that together we can actually do something about it. I hope that through our fundraising plans, we can inspire people to stand up, donate and save lives.”

Rachel Carr, Head of Stand Up To Cancer, said: “Stand Up To Cancer unites the great British public, to raise both awareness and funds for pioneering life-saving research that turns breakthroughs from the labs into treatments and tests that help people with cancer.  

“As a brand that shares our spirit of innovation, I’m delighted that we’re now working with Hyundai Motor UK. By joining forces and rebelling against this disease together, we’ll be one step closer to stopping cancer in its tracks once and for all.”

Stand Up To Cancer is a joint national fundraising campaign from Cancer Research UK and Channel 4. Launched in the UK in 2012, Stand Up To Cancer funds translational research, accelerating new cancer treatments and tests to UK patients to ultimately save more lives. More than £38 million has been raised in the UK to date, supporting over 40 clinical trials and projects that are currently involving over 9,000 patients.


For more information visit: standuptocancer.org.uk

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About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centres worldwide and in 2015 sold 4.96 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localised models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.

About Hyundai Motor UK

Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top 10 car manufacturers in the UK and last year sold a record 92,510 vehicles. Hyundai Motor UK employs more than 3,000 people through its UK operations and dealer network. Hyundai offers a full range of vehicles from the award-winning New Generation i10 city car through to the capable Santa Fe SUV and iLoad LCV. All passenger cars come with Hyundai’s industry-leading 5 Year Unlimited Mileage Warranty package. Further information about Hyundai and its products is available at www.hyundai.co.uk.

 About Stand Up To Cancer (UK)

  • Stand Up To Cancer is a joint national fundraising campaign from Cancer Research UK and Channel 4
  • Launched in the UK in 2012, Stand Up To Cancer funds translational research, accelerating new cancer treatments and tests to UK patients to ultimately save more lives
  • More than £38 million has been raised in the UK to date and over 40 projects and trials have been funded, involving more than 9,000 cancer patients
  • Stars such as Naomi Campbell, Noel Gallagher, Nicole Scherzinger, Pharrell Williams, Tom Hardy,  Gillian Anderson, Britney Spears, Idris Elba, Andy Murray, Bradley Cooper, Taylor Swift, Martin Freeman, Jamie Oliver, Kathy Burke, Miranda Hart, Paul O’Grady, Richard Ayoade, Chiwetel Ejiofor, Jack O’Connell, Lily James, Rosamund Pike, Sophie Turner, Stephen Graham, Toby Jones and Will Poulter are just some of the talent who have supported Stand Up To Cancer
  • To find out more about fundraising activities visit Standuptocancer.org.uk or channel4.co.uk/SU2C or follow us on Facebook, Twitter or Instagram

Follow us on Twitter @Hyundai_UK_PR

For more information, please contact:

Natasha Waddington
Head of PR
01494 428646
07771 975692
[email protected]

Laura King
Senior Manager, Brand PR
01494 428685
07817 264224
[email protected]

Robin Hayles
Product PR Manager
01494 428655   
07836 579628
[email protected]

Yasmin Fletcher
Press Officer
01494 428721
07860 188073
[email protected]

Sarah Saunders
PR Executive
01494 428617
07812 086167
[email protected]

For more information on Stand Up To Cancer, please contact:

Issy Evans
Senior PR manager
0203 469 8302
[email protected]

Lois Wilson
Senior PR officer
0203 469 8427
[email protected]