HYUNDAI MEDIA CENTRE

HYUNDAI COMMISSION ENLISTS SUPERFLEX FOR 2017 TATE MODERN EXHIBITION

Mar 16, 2017

  • Globally-acclaimed artist collective SUPERFLEX to bring playfully-subversive take to the Hyundai Commission 2017
  • SUPERFLEX to be the third artist in a major series of large-scale installations for Tate Modern’s Turbine Hall
  • Hyundai continues its contribution to the art community as the Hyundai Commission enters its third year

High Wycombe, 16 March 2017 – Internationally renowned Danish artist collective SUPERFLEX has been selected to undertake the third exhibition in the Hyundai Commission series. The Copenhagen-based artist group, recognised worldwide for its engaging and often humorous perspectives on global societies and cultures, will take over the iconic Turbine Hall at Tate Modern from 3 October 2017.

Founded in 1993 by Bjørnstjerne Christiansen, Jakob Fenger and Rasmus Nielsen, SUPERFLEX covers diverse topics from migration and alternative energy production to the power of global capital and the regulation of intellectual property. Referring to their works as tools, SUPERFLEX explores alternative means of creating, disseminating, and maintaining social and economic dialogue.

Hyundai Motor said: "We are delighted to welcome SUPERFLEX as the third Hyundai Commission at Tate Modern. With their unique and witty approach, SUPERFLEX addresses important and complex issues of our times. We are looking forward to experiencing how their project for this year's Hyundai Commission will stimulate our imagination and challenge our understanding of the world."

SUPERFLEX challenges the traditional confines and expectations of art and the exhibition space. Superkilen (2011) a major public park project in one of Copenhagen’s most diverse neighbourhoods was developed through collaboration with local residents from over 50 countries. SUPERFLEX employed a strategy they call ‘extreme participation’ to engage the community and create a unifying urban space with a distinct international identity. In contrast, Hospital Equipment (2014) highlights the role of context in the definition of artistic practice. Consisting of an installation of surgical equipment dispatched directly from gallery to conflict zone, the work oscillates from ‘readymade’ artwork to potentially lifesaving, functional object.

The Hyundai Commission: SUPERFLEX (3 October 2017 – 2 April 2018) will be the latest in a succession of ground-breaking work made possible through the partnership between Hyundai Motor and Tate. For the inaugural 2015 exhibition, Abraham Cruzvillegas created the internationally-acclaimed sculpture Empty Lot, which included more than 23 tonnes of London soil, from which grass, weeds and flowers slowly emerged. The 2016 commission, entitled Anywhen by Philippe Parreno, remains open until 2 April 2017. Anywhen reimagines the expansive Turbine Hall with a constantly changing sequence of lights, soundscapes and films that bring the building’s architecture to life and challenge the minds of visitors.

At Tate Modern, the Turbine Hall has hosted some of the world’s most acclaimed works of art since it opened in 2000. Reaching an audience of millions each year, every interpretation of the vast industrial space has revolutionised public perceptions of contemporary art in the modern day. The Hyundai Commission gives artists an opportunity to create new work within these unique parameters. It is made possible by the long-term partnership between Hyundai Motor and Tate, confirmed until 2025, as part of the longest initial commitment from a corporate sponsor in Tate’s history.

 

-Ends-

SUPERFLEX Image Credits
Portrait of SUPERFLEX, 2014
Photo credit: SUPERFLEX

Portrait of SUPERFLEX, 2016
Photo credit: Jan Søndergaard

Superkilen, The Black Market
2011
Photo credit: Iwan Baan

Terms of Loan
The attached images are on loan to you, and are accepted by you under the following terms and conditions: That the reproductions are accompanied by the name of the artist, the title and date of work, the owner credit line, the copyright holder and photocredit; That the reproductions are not cropped, overprinted, tinted or subject to any form of derogatory treatment without the prior approval of the copyright owner; That the images are only reproduced to illustrate an article or feature reviewing or reporting on the announcement that SUPERFLEX is to undertake the Hyundai Commission for 2017 (section 30 (i) and (ii) of the Copyright, Designs and Patents Act 1988); That any reproductions that accompany an article are not used for marketing or advertising purposes.

Front Covers
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About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centres worldwide and in 2016 sold 4.86 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.

More information about Hyundai Motor and its products can be found at: http://worldwide.hyundai.com or .
http://globalpr.hyundai.com/

Hyundai Motor has a strong commitment to supporting art communities and has initiated partnerships with organizations around the world to offer better access to experiencing art. Hyundai Motor hopes to encourage greater understanding of art through the annual Hyundai Commission. Hyundai Motor explores the unique values of art, in addition to supporting the Hyundai Commission, with the National Museum of Modern and Contemporary Art, Korea (MMCA), and the Los Angeles County Museum of Art (LACMA) and supports the spread of the extraordinary experiences. Also Hyundai Motor and global media group Bloomberg launched a collaborative project ‘Brilliant Ideas’, which realizes a new vision to profile major art personalities to deliver exciting insight.

 

Further information about Hyundai Motor’s global art partnerships and its various activities is available at:
http://brand.hyundai.com

About Hyundai Motor UK
Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top 10 car manufacturers in the UK and last year sold a record 92,510 vehicles. Hyundai Motor UK employs more than 3,000 people through its UK operations and dealer network. Hyundai offers a full range of vehicles from the award-winning New Generation i10 city car through to the capable Santa Fe SUV and iLoad LCV. All passenger cars come with Hyundai’s industry-leading 5 Year Unlimited Mileage Warranty package. Further information about Hyundai and its products is available at www.hyundai.co.uk.

 

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