Oct 21, 2013

  • Hyundai Motor, supported by Deputy Mayor of London, Kit Malthouse, has today unveiled the Fuel Cell Farm - aworld-first aquaponics ecosystem powered by the Hyundai ix35 Fuel Cell vehicle
  • Public is invited to visit the Fuel Cell Farm, which is a free-of-charge installation positioned outside the front of London’s Design Museum for today only
  • London-based sustainability creatives, Something & Son, commissioned by Hyundai Motor, designed the Fuel Cell Farm to demonstrate the benefits of hydrogen fuel cell technology

Today [Monday 21st October] Hyundai Motor has unveiled a world-first - a unique piece of design theatre that aims to educate people about the real-life benefits of hydrogen fuel cell technology. Deputy Mayor of London, Kit Malthouse, showed his support for the project by opening the Hyundai Fuel Cell Farm – the world’s first aquaponics ecosystem powered by Hyundai Motor’s zero-emission ix35 Fuel Cell. The Fuel Cell Farm is positioned outside the front of the Design Museum in London for today only.

Kit Malthouse, Deputy Mayor of London for Business and Enterprise and Chairman of the London Hydrogen Partnership, said: “It’s an absolute pleasure to welcome Hyundai’s Fuel Cell Farm to London. This installation is an imaginative way to bring alive the huge potential of hydrogen technology and I encourage people to come along to the Design Museum to learn more about what could be the most exciting new industry of the 21st century.

"We are getting London ready for this massive step forward in propulsion technology by supporting businesses to put fuel on the ground, and consumers to buy zero emission vehicles. London has been at the forefront of mobility advances through the centuries and that's where we want to stay."

Aquaponics is a sustainable farming solution; a combination of hydroponics (growing plants in water) and aquaculture (raising fish in tanks). The Fuel Cell Farm operates by taking the water emitted by the hydrogen-powered Hyundai ix35 Fuel Cell and filtering this water into the fish tank. The aquaponics technology then harnesses minerals from the fish waste to grow the plants on the farm.

Essentially the Hyundai ix35 Fuel Cell, which is the world’s first production fuel cell vehicle, is the heartbeat to the lifecycle of the installation. It powers and facilitates the functionality of the aquaponics farm, using clean emissions (only water) to fuel sustainable agriculture.

To design and create the installation, Hyundai Motor UK collaborated with highly acclaimed sustainability creatives, Something & Son. This design practice is rooted in a long history of British inquisitiveness and experimentation, applied to the creation of a more sustainable world.

Today’s unveiling of Hyundai’s Fuel Cell Farm will be followed by a lunchtime lecture (for invited guests only) about the benefits of Fuel Cell technology. This will be hosted by WIRED magazine and feature contributions from Hyundai experts, key parties who are working on the expansion of the hydrogen network in the UK and installation designers, Something & Son. 

After the lecture, there will be a Fuel Cell Farm BBQ hosted by Rosie Boycott, Chair of London Food Board (for invited guests only). Hyundai has commissioned acclaimed eco-chef, Tom Hunt, to utilise the food that has been grown on the Fuel Cell Farm as well as other sustainably grown and sourced produce to create a one-off banquet.  Tom Hunt is the founder of the Forgotten Feast, working on projects throughout the UK to revive our cooking heritage and help reduce food waste. He is known for running his kitchens entirely waste free and for only using seasonal and organic products sourced within a 50 mile radius to create real communities through food.

As the first car company in the world to assembly line-produce fuel cell vehicles, Hyundai has accelerated London’s plans to become one of the major hydrogen capitals of the world and will soon be delivering five emission-free ix35 Fuel Cells to the Greater London Authority. These cars will operate in London and be an integral part of the London Hydrogen Network Expansion (LHNE) project.

Two hydrogen fuel stations are already open in the Capital – one of which has public access – with a third to come as part of the LHNE project.

For more information, visit:


Further Quotes:

Paul Smyth, Something & Son’s Head Designersaid: “The chance to design and build something really innovative that demonstrates Hyundai’s fuel cell technology to the public in a way that is fun and engaging was an enjoyable challenge. Urban farming and fuel cell vehicles are both more sustainable alternatives to existing technologies and we hope the experiment will help bring hydrogen fuel cell technology to the forefront of people’s minds through this exciting design challenge. This project serves as a reminder of the role that technology can play in a greener 21st Century.”

Robin Hayles, Hyundai UK’s ix35 Fuel Cell Product Manager said: “We commissioned the creation of the Fuel Cell Farm to demonstrate the incredible benefits of the hydrogen-powered Hyundai ix35 Fuel Cell. The philosophy behind our Fuel Cell project has been to produce a car that offers the same practicality, performance, safety levels and driving experience as an ix35 driven by an internal combustion engine, but with zero tailpipe emissions. With a refuelling time of just a few minutes and a range of up to 370 miles from each tank, this vehicle demands no compromise for the driver – but with no emissions: the only emission is water.”

Notes to Editors:

Details of the Fuel Cell Farm installation:

  • Where: The Design Museum - 28 Shad Thames, London, SE1 2YD
  • When:  Monday 21st October – 9.30am to 6.00pm
  • What: Hyundai Fuel Cell Farm, an aquaponics farm powered by a Hyundai ix35 Fuel Cell vehicle
  • Entry:   Free for the public
  • What’s happening to the Fuel Cell farm after today:Hyundai’s Fuel Cell Farm will be donated to the London Hydrogen Partnership’s ‘London School Hydrogen Challenge’. More info here:

More about the Hyundai ix35 Fuel Cell:

Hyundai Motor has become a world-leader in the development of hydrogen fuel cell technology since the introduction of the Santa Fe FCEV in 2000.

Using Hyundai’s proprietary technology, the ix35 Fuel Cell’s fuel cell stack converts hydrogen into electricity, which turns the vehicle’s motor. The only emission generated is water.

The ix35 Fuel Cell can be refuelled with hydrogen in only a few minutes.  It accelerates from 0 to 62mph in 12.5 seconds, has a top speed of 100mph, can travel up to 370 miles on a single tank and has an output of 100kW. 

The ix35 Fuel Cell is the result of 14 years and several hundred million euros of research by hundreds of engineers at Hyundai Eco Technology Research Institute in Mabuk, Korea.  The car has logged more than 3 million kilometres of road tests in real-world conditions in Europe, Korea and the U.S.

In early 2013, Hyundai Motor became the world’s first car manufacturer to begin assembly-line production of zero-emission, hydrogen-powered vehicles.

More about Aquaponics:

Aquaponics is a food production system that combines conventional aquaculture, (raising fish in tanks), with hydroponics (growing plants in water). In normal aquaculture, excretions from the animals being raised can accumulate in the water, increasing toxicity. In an aquaponic system, water from an aquaculture system is fed to a hydroponic system where the by-products are broken down and utilised by the plants as nutrients. The water is then re-circulated back to the aquaculture system making aquaponics a cornerstone in sustainable farming.