Statement from Hyundai Motor Company:
"Hyundai Motor deeply and sincerely apologizes for the offensive viral film. The film runs counter to our values as a company and as members of the community. We are very sorry for any offense or distress the video caused."
Statement from Innocean:
"INNOCEAN Worldwide deeply and sincerely apologizes for any offense or distress that the posting of the viral film may have caused.
This viral film was created and posted on Youtube for one day by INNOCEAN Worldwide Europe to get consumers’ feedback on creative idea employing hyperbole to dramatize a product advantage without any other commercial purpose.
Nevertheless, as a company that espouses strong family values, INNOCEAN would never intentionally set out to cause distress. More to the point, INNOCEAN apologizes to those who have been personally impacted by tragedy."