HYUNDAI MEDIA CENTRE

HYUNDAI MAKES POSITIVE START TO 2013 BY INCREASING EUROPEAN MARKET SHARE

Feb 20, 2013

  • Hyundai market share increases to 3.6% in January
  • Hyundai looking to stabilise its share at 3.5% in 2013
  • Focus on qualitative enhancements to encourage future growth

Offenbach, 20 February 2013

Hyundai increased its share of the European new-car market to 3.6% in January 2013, according to figures released by European motor industry body, ACEA.  In January 2012, the company achieved a market share of 3.3%.  The overall market last month fell by 8.5% compared to the same period last year, while Hyundai registrations were down just 2.2%.

Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe, commented: “Our plan for this year is to stabilise the 3.5% market share we gained in 2012, so we’re encouraged by the positive start in January.

“Following an intensive product launch period in which we introduced 15 new models to the European car market in five years, our aim for 2013 was to consolidate our position and strengthen the fundamentals of our business through qualitative growth.

“Therefore, as well as maintaining our European market share, we’re focusing on enhancing the Hyundai brand image and increasing customer satisfaction in order to improve retention rates - we’re determined to keep the customers we worked so hard to win in recent years.”

Hyundai is investing significantly in its European operations this year, in order to build a solid foundation for future growth.

The company plant in Turkey is currently undergoing a €475 (£410) million investment to increase its annual output potential from 120,000 to 200,000 cars a year.  The company’s headquarters are also undergoing expansion, while a €5,5 (£4.7) million test centre located next to the famous Nürburgring race track in Germany will allow the quality and driving performance of Hyundai’s European-designed vehicles to be further improved.

About Hyundai

Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group with more than two dozen automotive-related subsidiaries and affiliates. Hyundai Motor - which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. - sold 4,4 million vehicles globally in 2012. Hyundai Motor, which employs over 80.000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles.

About Hyundai Motor Europe

The company designs, engineers and manufactures cars in Europe, specifically for European consumers.  In 2012, Hyundai achieved European sales of 444.000 units, taking a new-car market share of 3,5%.  Almost 95% of the vehicles Hyundai sells in the region are designed, engineered and tested in Europe.  And more than 70% are built at its two local factories (Czech Republic and Turkey), including New Generation i30, which is shortlisted for Europe’s 2013 Car of the Year award.  Hyundai sells cars in 28 European countries across 2.500 outlets.

Hyundai Motor UK is the first Korean car manufacturer to make it in to the top ten best-selling manufacturers in the UK, an 11 place improvement since 2008 . All passenger cars come with Hyundai’s industry-leading 5 Year Triple Care package. Further information about Hyundai and its products is available at www.hyundai.co.uk

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